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Wong
Broadway Malyan
Global Marketing
2023 - Current
I was the first internal marketing hire for Broadway Malyan's Global Marketing team to oversee 11 studios worldwide.
Top Achievements:
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Successfully planned and executed a social media strategy and corporate rebranding, resulting in achieving significant organic growth in my first 6 months: Instagram Reach +63%, Content Interactions +337.6%, Followers +25.7% (from 4 to 5 digit followers); Facebook Reach +90.2%, and producing our first viral video.
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Spearheaded a company-wide recognition of the impact of digital media, particularly video and animation, integrating these elements beyond marketing and into industry practices.
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Launched & produced the highly successful 2024 “Day in the Life” global campaign, increasing recruitment applications and forging valuable stakeholder collaboration
Key Campaigns/Events:
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5 Minutes with... | Employee Day in the Life series | Office tours | Borderless Next Gen | LFA2024 Panel Talk | IWD Panel Talk | Chair for Mentoring Panel Talk, London Build Expo
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